Conveniently located at Lincoln Center, Fashion Week brings the worlds greatest designers together for a week of festivities. As always, IMG remains the main driving force behind New York Fashion Week, with Mercedes Benz and Olympus alternately providing major sponsorship. Twice yearly, the Big Apple goes out of its way to welcome high-powered media moguls and Hollywood movie stars who come to see, or be seen, at one of the planet's most celebrated fashion events that attracts over 100,000 attendees.